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Research papers

It's all in the cover

There is more to publishing a new consumer magazine title than just coming up with the "right" cover design; but it is clearly a very critical component. As a researcher it is of primary concern to first establish a real understanding of the key...

Catalogue: Seminar 1993: Competition In Publishing
Author: Stephen Thomas
June 15, 1993
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Citation

Thomas, S. (1993a, June 15). It's all in the cover. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/it-s-all-in-the-cover